The Nightlife Asia

Connecting Nightlife in Thailand: A Mobile Platform Driving User Engagement and Venue Visibility.

May 15, 2022
Mobile Application
API

Project

  • Client: The Nightlife Asia. Co., Ltd.
  • Services: Mobile Development, API Development, Testing, Video Streaming
  • Website: https://thenightlife.asia
  • Application:

Objective

Create iOS and Android applications and their supporting API to provide a comprehensive mobile platform for discovering and experiencing nightlife.

Tools & Technologies

React Native, Redux, Laravel, Firebase, Mux, Figma

Nightlife Asia is an innovative company based in Phuket, Thailand, dedicated to transforming how people experience nightlife in Thailand and Asia. Their vision is to be the ultimate nightlife companion for both locals and tourists, providing a comprehensive platform with up-to-date information on the hottest entertainment spots, parties, events, bookings, and exclusive deals. They aim to connect users to the vibrant nightlife scene, empowering them to explore and discover new experiences.

Challenge

Nightlife Asia faced the challenge of connecting users to Thailand's fragmented nightlife scene. Unreliable information and poor user experience hindered growth and venue visibility. They needed a platform that could scale to handle a growing user base and provide a consistent experience across different devices, while also integrating varied content types like venue listings, event details, and video.

Solution

Snow Digital designed and developed a comprehensive mobile platform (iOS and Android) with a scalable API that serves as the go-to source for nightlife experiences in Thailand. Key features include intuitive event listings, venue recommendations, seamless video integration to capture the ambiance of venues, and robust social features to foster connection and sharing. The platform was built using React Native for cross-platform compatibility, Laravel for a robust and scalable API, and Mux for high-quality video streaming.

Our Process

We followed a collaborative development approach, working closely with Nightlife Asia through regular communication and feedback. This allowed us to quickly adapt to their requirements, implement changes, and deliver a functional and effective platform that met their initial needs.

Impact

The Nightlife Asia launch delivered significant results:

  • 4.7 Star App Store Rating: Achieved a perfect rating, demonstrating exceptional user satisfaction and driving organic downloads.
  • Hundreds of venues listed on Phuket and Bangkok.

Key Features & Results

  • Comprehensive Event & Venue Listings
  • Curated Venue Recommendations
  • Engaging Short-Form Video Streaming
  • Social Sharing and Connection Features
  • Raised $100K seed funding, reflecting early-stage growth potential

Snow Digital delivered a solid foundation for our mobile nightlife platform. Their expertise in mobile development and API integration was crucial in getting our first version to market. They were responsive, collaborative, and delivered a product that met our initial needs.

Maggie Bualuang Saenjaroenrungrod - Founder & CEO, Nightlife Asia Founder & CEO, Nightlife Asia

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