Nightlife Asia V2

Enhancing Nightlife Engagement: A Rebuilt App with Deal Claims and Strategic Business Model Shift

January 10, 2025

Mobile Application

API

Nightlife Asia V2 mobile app showing venue listing, QR scan, and deal claim confirmation flow - Nightlife Asia V2

Admin dashboard with user and subscription analytics for managing businesses - Nightlife Asia V2

QR code generator in business dashboard with customization options and export controls - Nightlife Asia V2

Business dashboard event manager showing upcoming events and attendee counts - Nightlife Asia V2

Project

Client: The Nightlife Asia. Co., Ltd.
Services: Mobile Rework, UX Redesign, Feature Expansion, Strategic Business Model Consultation
Website: https://thenightlife.asia
Application:

Objective

Rebuild and redesign the existing mobile experience with Expo, introduce a deal claiming system, and implement a significant business model shift to boost user engagement and venue participation.

Tools & Technologies

Expo, React Native, Firebase, Laravel, Figma, Stripe

Nightlife Asia aims to be the premier platform for discovering and experiencing the vibrant nightlife of Asia. They connect users with top venues, events, and exclusive deals, providing a comprehensive guide to the best nightlife experiences. Seeking to evolve their platform, they sought to transition from a venue-centric listing service to a user-driven subscription model, requiring a comprehensive rebuild and strategic realignment.

Challenge

After the successful launch of Nightlife Asia V1, the client attempted in-house development for further enhancements. However, this resulted in slow feature implementation and challenges in maintaining a codebase they were unfamiliar with. Additionally, the initial business model experienced limited growth, requiring a strategic pivot to a user subscription model.

Inefficient In-House Development: Slow feature development and challenges in maintaining a codebase they were unfamiliar with after V1 delivery.
Initial business model experienced limited growth, requiring a strategic pivot.
Need for Enhanced User Engagement: Users required more incentives to actively engage with the platform.

Solution

Snow Digital partnered with Nightlife Asia to rebuild their mobile app (V2) with Expo, focusing on a user-centric approach. We implemented a deal claiming system to boost user engagement and developed a comprehensive business portal to support the new subscription model. This involved a significant UI/UX enhancement, strategic consultation on the business model transition, and significant performance improvements.

Enhanced UI/UX for Subscription Model: We optimized the app's interface for the new subscription model, focusing on intuitive navigation and seamless user experience.
Deal Claiming System: We implemented a system allowing users to claim deals at participating venues, incentivizing engagement and repeat visits.
Business-Focused Back Office: A dedicated web-based portal was developed to empower venue owners to manage their listings, promotions, and events efficiently, supporting the new subscription model.
Strategic Business Model Transition: We provided insights and technical support to shift from a venue-focused listing to a Premium User Subscription model.
Improved Map Rendering and Performance: We optimized the map rendering and performance for smoother screen transitions and interactive map usage.
Stripe Integration: Seamless integration of Stripe for secure and efficient subscription payments.
Flexible Force Updates System: Implemented a system to ensure all users have the latest app version without interrupting the user experience, simplifying future release management.

Our Process

We utilized a collaborative development approach, working closely with Nightlife Asia to understand their evolving business needs and technical challenges. This allowed us to rapidly adapt to their requirements, implement changes, and deliver a platform that supported their new business model.

Impact

Nightlife Asia V2 delivered significant improvements, enabling the successful transition to a user-driven subscription model.

Increased User Engagement: Deal claiming increased average user session time and app opens.
Improved Venue Adoption: The business portal led to increased venue participation.
Higher App Rating: App store rating improved.
Reduced Support Tickets: The new UI/UX reduced support ticket volume.
Increased Revenue: Implementing the Premium User Subscription model increased revenue.

Key Features

Deal Claiming System: Claim deals at venues for rewards and discounts.
Venue Management Portal: Easy-to-use back office for businesses.
Updated Event Listings: Regularly updated information on nightlife events.

Snow Digital completely transformed our mobile app and guided us through a crucial business model shift to a user subscription model. The new deal claiming system, venue management portal, and seamless Stripe integration have been a game-changer for both our users and our business partners. We've seen a significant increase in engagement, adoption, and revenue.

Maggie Bualuang Saenjaroenrungrod
Founder & CEO, Nightlife Asia